Why do I need a business plan?
Having a plan in your head is great but how do others buy into this plan? How can banks or investors decide how to finance your business and how can you know whether you have thought through some of the road blocks to a successful business.
The exercise of business planning and then challenging your plan is critical to building a business. We acknowledge that it can never be exhaustive, there are always externalities that are not included. However, with a basic roadmap you will have the tools to help you make decisions in your business, and more importantly, to find others who buy into the plan. This means both with funds and with passion.
Energy Management & Development
Understanding your energy consumption is the first step in managing one of the largest input costs in your operation. We have experience working with a wide range of utilities and help you understand consumption patterns, select a retailer and contract plan to suit your needs. In addition, we help to identify ways to reduce power and gas consumption and where applicable, generate your own power projects.
Overcoming hurdles that prevent change
Most of our business comes from referrals, customers and friends of ours come to us with a challenge or a problem that they are stuck with. We are the first to admit that we do not have all of the answers; what we do have is the drive, determination and network to help them find the answers. We also believe in having fun in the process.
Why does your business exist? What will make it a success and how will you measure this? Your vision is your masterplan, your overall destination.
Have you ever had the experience of becoming “married” to an idea or concept? It is a no brainer, it can’t fail, it HAS to work? We have all been there and it causes us to be blind to counter arguments and positions and to miss the obvious. We have evaluated many business plans and ventures for investors and for businesses. We verify and challenge what we see to prevent the blinder effect. At the end of the day it is always up to the individual client to decide if they would like to proceed or not; but following our review they have a broader perspective.
Succession planning for family and non-family businesses.
Succession planning is not just about replacing the boss when he or she retires or wants to move on. It is about building a workplace where everyone can take a vacation or attend a personal event without having to be married to their cell phone. It is a collaboration where one person is a part of the team but is not the whole team. We have worked with all sorts of succession structures and can help you to evaluate and assess possible options. We have worked with family businesses; we are a family business so know the benefits and the challenges of this. We have also worked with non-family owned businesses.
Strategic Marketing Plans
With a business plan, you know where you are going; the strategic marketing plan maps out how you are going to achieve your objectives. Marketing is becoming ever more complex, your potential customers are hearing more and more messages, and the channels to choose from are becoming more confusing. We will develop the core messaging, identify the target audience for your company, and select the appropriate channels to reach them, within the resources that you have. A balanced, strategic approach that will allow you to hit your objectives.
You know the size of the market, and you know you have a great offering, so why are you not achieving your share? Analysing the competition that you have, both direct and indirect, and your customer needs, will ensure you focus on delivering what your customers want, and differentiate you in the marketplace, setting you up for success.
Branding & Re-Branding
Your brand is your promise to your customers and allows you to differentiate your business in the marketplace. Defining and developing your brand simplifies your message and positions your company clearly in the mind of your target customers.